Skip to main content

Enhanced Meta CAPI

Enhanced Meta CAPI extends the standard Meta Conversions API integration by enriching every server-side event with two signals Meta cannot infer on its own:

  • Resolved identity for anonymous high-intent visitors that Unveild has matched against its identity graph.
  • Predicted lifetime value (LTV) for each visitor, used by Meta's bidder to optimize toward higher-value audiences rather than just immediate conversions.

The net effect is that Meta's retargeting and prospecting models receive cleaner, more identifiable, and more outcome-aligned signal than they would from the pixel or vanilla CAPI alone.

Who it's for​

Brands running Meta retargeting or prospecting where ROAS has plateaued because too much of the audience signal is anonymous or low-quality.

Setup​

Enhanced Meta CAPI rides on top of the standard Meta CAPI integration. Before enabling it:

  1. Complete the Meta CAPI integration — Dataset ID, access token, and view access for ads@unveild.ai.
  2. Confirm with your Unveild POC that the standard CAPI flow is verified end-to-end (events landing in Events Manager, deduplication with the Pixel working).

Once standard CAPI is verified, your Unveild POC enables Enhanced enrichment server-side. No additional setup in your Meta admin or storefront is required.

Detailed configuration coming soon

The full Enhanced Meta CAPI reference — LTV scoring overview, event-payload diff vs. standard CAPI, and audience-build recommendations — is being written. Reach out to your Unveild POC or saumo@unveild.ai in the meantime.