Braze
The Braze integration lets Unveild push identity, intent, and lifecycle events into your Braze workspace, where they become available for use in Canvases, Campaigns, and Segments across email, push, in-app, and SMS.
What gets sent
Once connected, Unveild forwards events from any of the products you have enabled — for example Rekindle — keyed to the matching external_id or alias on the Braze user profile. See Events for an overview of which products fire into which ESPs.
Setup
Requires:
- The base Unveild tag installed
- A Braze REST API key with permission to write custom events and user attributes
- Your Braze REST endpoint (e.g.
https://rest.iad-01.braze.com)
Your Unveild POC will confirm the scope list and configure the integration server-side once the credentials are shared.
Braze REST keys grant write access to your workspace. Share them through a secure channel — never paste them into public tickets, screenshots, or Git repositories.
The full Braze integration reference — required scopes, identity-matching rules, and event-shape examples — is being written. Reach out to your Unveild POC or saumo@unveild.ai in the meantime.