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Braze

The Braze integration lets Unveild push identity, intent, and lifecycle events into your Braze workspace, where they become available for use in Canvases, Campaigns, and Segments across email, push, in-app, and SMS.

What gets sent

Once connected, Unveild forwards events from any of the products you have enabled — for example Rekindle — keyed to the matching external_id or alias on the Braze user profile. See Events for an overview of which products fire into which ESPs.

Setup

Requires:

  • The base Unveild tag installed
  • Account access for max@unveild.ai — invite this address as a dashboard user on your Braze workspace
  • Your Braze REST endpoint (e.g. https://rest.iad-01.braze.com)

Your Unveild POC will configure the integration server-side once access is granted. No API key required.

Detailed setup coming soon

The full Braze integration reference — required scopes, identity-matching rules, and event-shape examples — is being written. Reach out to your Unveild POC or saumo@unveild.ai in the meantime.