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Overview

Unveild turns anonymous storefront visitors into identified, retargetable shoppers. Most carts abandoned today belong to visitors a brand has no way to reach — Unveild resolves those sessions into first-party identity (name, email, digital ID) and routes them into the marketing flows you already run.

This page is a quick orientation for new Unveild customers. If you already know what you're doing, jump straight to Installation.

How Unveild fits into your stack​

Unveild is delivered as a single tag on your storefront. The tag captures intent signals, the Unveild identity graph resolves those sessions, and the resulting first-party data is pushed into the ESP and ad platforms you already run.

End-to-end install is typically a few minutes — no technical work required beyond pasting a tag.

Products​

Unveild ships as three composable products on the same data pipeline. You install one tag; what's enabled is configured by your Unveild POC.

Acquaint​

Identifies high-intent anonymous visitors and routes the resulting net-new audience into existing abandonment flows.

  • For: brands that want to recover anonymous cart and product abandoners.
  • Works with: Klaviyo (today); Salesforce Marketing Cloud and Braze are on the roadmap.
  • What you configure: which Klaviyo events drive your flows — see the Rekindle events in Klaviyo reference.

Rekindle​

Restores recognition of known subscribers across sessions and devices, beyond the limits of cookie-based recognition (e.g. Safari's 7-day cap).

  • For: brands losing retargetable subscribers to short-lived cookies.
  • What you configure: nothing beyond the base tag install.

Boost​

Enriches the audience signal pushed to paid retargeting channels (e.g. Meta) using predicted LTV per visitor.

  • For: brands optimizing ROAS on retargeting spend.
  • What you configure: the outbound connection to your ad platform — set up with your Unveild POC. See Meta CAPI for the Meta setup.

How identification works​

Unveild matches anonymous sessions against an opt-in publisher network. When a visitor on your site matches a known identity in the network, that visitor's email and digital ID become available to your downstream flows — without any form fill, login, or consent prompt on your storefront beyond what you already collect.

The tag itself is the only thing that has to live in your storefront. Everything else — matching, routing, ESP delivery — runs in Unveild's infrastructure.

Need help?

Contact your Unveild POC, or email saumo@unveild.ai.