Rekindle Events in Attentive

This page breaks down the event properties you can expect to populate in Rekindle's Attentive custom event payloads — and use as triggers, conditions, and dynamic merge tags in SMS journeys.

What are Rekindle's Attentive events?

Once your Attentive integration is connected and Rekindle is enabled, Unveild fires custom events into your Attentive account whenever a known subscriber takes a tracked browsing action on your storefront. Rekindle sends 5 events to Attentive.

Trigger Action	Trigger Delay	Attentive Event	Source Pages
Subscriber viewed any page on the storefront	Real-time	Visited your website Rekindle Unveild	Any page
Subscriber viewed a product detail page	Real-time	Viewed a product Rekindle Unveild	Product pages
Subscriber viewed a collection / category page	Real-time	Category View Rekindle Unveild	Collection pages
Subscriber added a product to cart	Real-time	Added to cart Rekindle Unveild	Cart updates (browser intercept + Shopify webhook)
Subscriber entered or progressed in checkout	Real-time	Checkout started Rekindle Unveild	Checkout updates (browser + Shopify webhook)

note

Attentive events are keyed to the subscriber's phone number, normalized to E.164. Events without a resolved phone are not forwarded.

Event properties in Rekindle events

Each event sends to Attentive's custom events endpoint. Unveild applies Attentive-specific transformations that flatten the Klaviyo-style payload into the camelCase shape Attentive expects (name, productId, productUrl, productImage, productPrice, etc.).

Visited your website Rekindle Unveild

• page — the URL of the page the subscriber is viewing.

Viewed a product Rekindle Unveild

• name — product name
• productId — Shopify product ID
• productUrl — product page URL
• productImage — product image link
• productPrice — formatted price string (e.g. "$29.99")

Category View Rekindle Unveild

• collectionId — Shopify collection ID
• collectionTitle — collection name
• productVariants — array of product variants in the collection (each with id, sku, title, price.{amount, currencyCode}, product.{id, title, vendor, url, type}, image.src)

Added to cart Rekindle Unveild

• name — product name
• productId — Shopify product ID
• productUrl — product / variant URL
• productImage — product image link
• productPrice — formatted price string
• productQuantity — quantity added (defaults to 1 if not provided)

Checkout started Rekindle Unveild

• checkoutUrl — Shopify checkout URL (uses extra.checkout_url, falls back to extra.responsive_checkout_url)
• items — array of line items in the checkout (see schema below)
• totalCartPrice — formatted total checkout price (e.g. "$59.98")
• totalNumberOfItemsInCart — number of items in the checkout

Each entry in items carries:

• name — line-item title
• productId — Shopify product ID
• productUrl — product page URL
• productImage — first product image link
• productPrice — formatted price including currency symbol (e.g. "$29.99")
• productQuantity — line-item quantity (defaults to 1)

Example payloads

The objects below are the properties value Attentive receives for each event.

Visited your website

Visited your website Rekindle Unveild

{
  "page": "https://your-store.com/products/cotton-tee"
}

Viewed a product

Viewed a product Rekindle Unveild

{
  "name": "Cotton Tee",
  "productId": "8123456789012",
  "productUrl": "https://your-store.com/products/cotton-tee",
  "productImage": "https://cdn.shopify.com/s/files/.../cotton-tee.jpg",
  "productPrice": "$29.99"
}

Category View

Category View Rekindle Unveild

{
  "collectionId": "412345678901",
  "collectionTitle": "Men's Tops",
  "productVariants": [
    {
      "id": "44123456789012",
      "sku": "TEE-COTTON-M",
      "title": "Cotton Tee — Medium",
      "price": { "amount": 29.99, "currencyCode": "USD" },
      "product": {
        "id": "8123456789012",
        "title": "Cotton Tee",
        "vendor": "Your Brand",
        "url": "https://your-store.com/products/cotton-tee",
        "type": "Apparel"
      },
      "image": { "src": "https://cdn.shopify.com/s/files/.../cotton-tee.jpg" }
    }
  ]
}

Added to cart

Added to cart Rekindle Unveild

{
  "name": "Cotton Tee",
  "productId": "8123456789012",
  "productUrl": "https://your-store.com/products/cotton-tee?variant=44123456789012",
  "productImage": "https://cdn.shopify.com/s/files/.../cotton-tee.jpg",
  "productPrice": "$29.99",
  "productQuantity": 1
}

Checkout started

Checkout started Rekindle Unveild

{
  "checkoutUrl": "https://your-store.com/checkout/c/abc123",
  "items": [
    {
      "name": "Cotton Tee — Medium",
      "productId": "8123456789012",
      "productUrl": "https://your-store.com/products/cotton-tee",
      "productImage": "https://cdn.shopify.com/s/files/.../cotton-tee.jpg",
      "productPrice": "$29.99",
      "productQuantity": 2
    }
  ],
  "totalCartPrice": "$59.98",
  "totalNumberOfItemsInCart": 2
}