Rekindle Events in Braze

This page breaks down the event properties you can expect to populate in Rekindle's Braze custom event payloads — and use as triggers and conditions in Canvases, Campaigns, and Segments across email, push, in-app, and SMS.

What are Rekindle's Braze events?

Once your Braze integration is connected and Rekindle is enabled, Unveild fires custom events into your Braze workspace whenever a known subscriber takes a tracked browsing action on your storefront.

Trigger Action	Trigger Delay	Braze Event	Source Pages
Subscriber viewed any page on the storefront	Real-time	Active On Site Rekindle Unveild	Any page
Subscriber viewed a product detail page	Real-time	Product Viewed Rekindle Unveild	Product pages

Event properties in Rekindle events

Each event is delivered to Braze with the following envelope:

• name — the Braze event name (e.g. Active On Site Rekindle Unveild)
• time — ISO-8601 timestamp of the original on-site action (Unveild uses the source timestamp when it's within the last hour, otherwise the processing time)
• external_id (or email / phone) — subscriber identifier
• properties — the event-specific payload, described per event below

Braze receives the raw Rekindle payload — no per-ESP flattening or field renaming.

Active On Site Rekindle Unveild

• page — the URL of the page the subscriber is viewing.

Product Viewed Rekindle Unveild

• ProductID — Shopify product ID
• title / name — product name
• URL — product page URL
• ImageURL — product image link
• Price — formatted price string (e.g. "$29.99")
• Collections — array of collection names the product belongs to (enriched from Shopify after the event is captured)

Example payloads

The objects below are the properties value Braze receives for each event.

Active On Site

Active On Site Rekindle Unveild

{
  "page": "https://your-store.com/products/cotton-tee"
}

Product Viewed

Product Viewed Rekindle Unveild

{
  "ProductID": "8123456789012",
  "title": "Cotton Tee",
  "name": "Cotton Tee",
  "URL": "https://your-store.com/products/cotton-tee",
  "ImageURL": "https://cdn.shopify.com/s/files/.../cotton-tee.jpg",
  "Price": "$29.99",
  "Collections": ["Tops", "New Arrivals"]
}