Rekindle Events in Klaviyo

This page breaks down the event properties you can expect to populate in Rekindle's Klaviyo metric payloads — and display dynamically in flows, segments, and dynamic content.

What are Rekindle's Klaviyo metrics?

Once your Klaviyo integration is connected and Rekindle is enabled, head to Analytics › Metrics in Klaviyo to see 5 Rekindle metrics. Whenever a known subscriber takes a tracked browsing action on your storefront, Unveild fires the matching metric in real time onto the subscriber's profile.

The table below breaks down the triggers that power each metric:

Trigger Action	Trigger Delay	Klaviyo Metric	Source Pages
Subscriber viewed any page on the storefront	Real-time	`Active on Site Rekindle Unveild`	Any page
Subscriber viewed a product detail page	Real-time	`Viewed Product Rekindle Unveild`	Product pages
Subscriber viewed a collection / category page	Real-time	`Category View Rekindle Unveild`	Collection pages
Subscriber added a product to cart	Real-time	`Added to Cart Rekindle Unveild`	Cart updates (browser + Shopify webhook)
Subscriber entered or progressed in checkout	Real-time	`Checkout Started Rekindle Unveild`	Checkout updates (browser + Shopify webhook)

note

"Real-time" means the event is processed off the live event queue. Cart and checkout events can be retried via a delayed queue if a customer email/phone hasn't been resolved yet, in which case the event arrives once identity is known.

Event properties in Rekindle metrics

To view raw metric data, open the metric in Klaviyo and inspect a recent event's properties. Example JSON payloads can also be found at the bottom of this page.

The property set is per-metric — Rekindle does not use a single shared Items[] envelope. Each metric carries the properties relevant to its source action.

Shared root properties

Every Rekindle metric event arrives with the standard Klaviyo event envelope produced by Unveild's event processor:

time — ISO-8601 timestamp of the original on-site action (Unveild uses the source timestamp when it's within the last hour, otherwise the processing time).
metric.name — the Rekindle metric name (e.g. Viewed Product Rekindle Unveild).
properties — the event-specific payload, described per metric below.
source — always "rekindle_unveild"
ip_address — the IP address of the profile's browser session.

`Active on Site Rekindle Unveild`

page — the URL of the page the subscriber is viewing.

`Viewed Product Rekindle Unveild`

ProductID — Shopify product ID
VariantID — Shopify variant ID
SkuID — SKU
title / Name — product name
type — Shopify product type
Price — formatted price string (e.g. "$99.99")
URL — product URL
ImageURL — product image link
VariantName — product title + variant title
Brand — Shopify vendor name
$currencyCode, $currencySymbol, $value — Klaviyo standard currency keys
Collections — array of collection names the product belongs to (enriched from Shopify after the event is captured)

`Category View Rekindle Unveild`

collectionId — Shopify collection ID
collectionTitle — collection name
URL — collection page URL
productVariants — array of product variants in the collection (each with id, sku, title, price.{amount, currencyCode}, product.{id, title, vendor, url, type}, image.src)

`Added to Cart Rekindle Unveild`

ProductID — Shopify product ID
VariantID — Shopify variant ID
SkuID — SKU
title / Name — product name
type — Shopify product type
Price — formatted price string (e.g. "$99.99")
URL — product URL
ImageURL — product image link
VariantName — product title + variant title
Brand — Shopify vendor name
$currencyCode, $currencySymbol, $value — Klaviyo standard currency keys
Collections — array of collection names (enriched)

`Checkout Started Rekindle Unveild`

$currencyCode, $currencySymbol, $value — Klaviyo standard currency keys, where $value is the total checkout price
item_count — number of items in checkout
extra.checkout_url — Shopify checkout URL
extra.responsive_checkout_url, extra.cart_url, extra.presentment_currency — Shopify-provided checkout context
extra.line_items — array of line items (each enriched with full product info: product_id, variant_id, sku, title, quantity, line_price, price, vendor, and a nested product object with images[], tags[], handle, body_html, etc.)
Collections — array of collection names (enriched)

Example payloads

The objects below are the properties value Klaviyo receives, alongside the metric.name shown in each title.

Active on Site

Active on Site Rekindle Unveild
{
  "page": "https://your-store.com/products/cotton-tee"
}

Viewed Product

Viewed Product Rekindle Unveild
{
  "ProductID": "8123456789012",
  "VariantID": "44123456789012",
  "SkuID": "TEE-COTTON-M",
  "title": "Cotton Tee",
  "Name": "Cotton Tee",
  "type": "Apparel",
  "Price": "$29.99",
  "URL": "https://your-store.com/products/cotton-tee?variant=44123456789012",
  "ImageURL": "https://cdn.shopify.com/s/files/.../cotton-tee.jpg",
  "VariantName": "Cotton Tee — Medium",
  "Brand": "Your Brand",
  "$currencyCode": "USD",
  "$currencySymbol": "$",
  "$value": 29.99,
  "source": "rekindle_unveild",
  "Collections": ["Tops", "New Arrivals"]
}

Category View

Category View Rekindle Unveild
{
  "collectionId": "412345678901",
  "collectionTitle": "Men's Tops",
  "URL": "https://your-store.com/collections/mens-tops",
  "productVariants": [
    {
      "id": "44123456789012",
      "sku": "TEE-COTTON-M",
      "title": "Cotton Tee — Medium",
      "price": { "amount": 29.99, "currencyCode": "USD" },
      "product": {
        "id": "8123456789012",
        "title": "Cotton Tee",
        "vendor": "Your Brand",
        "url": "https://your-store.com/products/cotton-tee",
        "type": "Apparel"
      },
      "image": { "src": "https://cdn.shopify.com/s/files/.../cotton-tee.jpg" }
    }
  ]
}

Added to Cart

Added to Cart Rekindle Unveild
{
  "ProductID": "8123456789012",
  "VariantID": "44123456789012",
  "SkuID": "TEE-COTTON-M",
  "title": "Cotton Tee",
  "Name": "Cotton Tee",
  "type": "Apparel",
  "Price": "$29.99",
  "URL": "https://your-store.com/products/cotton-tee?variant=44123456789012",
  "ImageURL": "https://cdn.shopify.com/s/files/.../cotton-tee.jpg",
  "VariantName": "Cotton Tee — Medium",
  "Brand": "Your Brand",
  "$currencyCode": "USD",
  "$currencySymbol": "$",
  "$value": 29.99,
  "source": "rekindle_unveild",
  "Collections": ["Tops", "New Arrivals"]
}

Checkout Started

Checkout Started Rekindle Unveild
{
  "$currencyCode": "USD",
  "$currencySymbol": "$",
  "$value": 59.98,
  "item_count": 2,
  "source": "rekindle_unveild",
  "extra": {
    "checkout_url": "https://your-store.com/checkout/c/abc123",
    "responsive_checkout_url": "https://your-store.com/checkout/c/abc123",
    "cart_url": "https://your-store.com/cart/abc123",
    "presentment_currency": "USD",
    "line_items": [
      {
        "product_id": "8123456789012",
        "variant_id": "44123456789012",
        "sku": "TEE-COTTON-M",
        "title": "Cotton Tee — Medium",
        "quantity": 2,
        "line_price": "$59.98",
        "price": 29.99,
        "vendor": "Your Brand",
        "product": {
          "id": "8123456789012",
          "title": "Cotton Tee",
          "type": "Apparel",
          "url": "https://your-store.com/products/cotton-tee",
          "vendor": "Your Brand",
          "handle": "cotton-tee",
          "product_type": "Apparel",
          "tags": ["cotton", "tee"],
          "images": [
            { "src": "https://cdn.shopify.com/s/files/.../cotton-tee.jpg" }
          ],
          "variant": {
            "id": "44123456789012",
            "title": "Medium",
            "sku": "TEE-COTTON-M",
            "image": {
              "src": "https://cdn.shopify.com/s/files/.../cotton-tee.jpg"
            }
          }
        }
      }
    ]
  },
  "Collections": ["Tops", "New Arrivals"]
}

What are Rekindle's Klaviyo metrics?​

Event properties in Rekindle metrics​

Shared root properties​

Active on Site Rekindle Unveild​

Viewed Product Rekindle Unveild​

Category View Rekindle Unveild​

Added to Cart Rekindle Unveild​

Checkout Started Rekindle Unveild​

Example payloads​

Active on Site​

Viewed Product​

Category View​

Added to Cart​

Checkout Started​